At Roof4Roof, Philanthropy is Built into the Business Model

 In News

news17Chuck Anania remembers switching on his television a few years ago and being captivated by a documentary about a growing shoe company in Los Angeles. The company, known simply as Tom’s Shoes, had made a name for itself as a manufacturer and retailer that operated on a one-for-one business model: For each pair of shoes it sold, it would give one pair away to someone in need.

Anania has a similar business strategy that is part profit, part altruism. For every commercial roofing project Roof4Roof completes in the Tri-State area, the company helps a community in Colombia and Guatemala, where some homes don’t even have roofs, by providing emergency repairs with some of the money it makes in this area. He travels abroad every month to oversee the work and help.

Proceeds from every project are used to help families in need…
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